To customize the Website Link (or Email), edit the function format_tags in the script warpcore/literadius/models/locator_model.php. There you can edit the anchor element. $location['url'] contains the URL value in the location data table.
The rows are dynamically created by appending JavaScript DOM clones of the template table. During this process the class is set for even and odd rows. The easiest way to decorate your company name is to extend the css definition radius_tbl in literadius/views/js_css/literadius.css to something like this:
.radius_tbl p {
background-color: red;
font-weight : bold;
}
then within the template surround name variable with the element like:
<p>name</p>